The best thing about the internet is that you don’t need wads of cash to start or promote a business. With a little ingenuity and some research skills, it’s now easy to get your brand out there and market your product/service.
But online marketing can be daunting, especially if you are trying the same old marketing techniques like videos, blogs, social media posts… etc.; all of these have been done to death and don’t really work anymore. For example, social media was a potent marketing channel a few years ago. But today, there’s so much noise on Facebook and Twitter that you really have to try very hard to get your message across to the right audience. Besides, a large fan following doesn’t always translate into sales or income.
Ironically, even in the age of digital marketing, the mantra to sell something successfully remains simple and straightforward – meet your customers where they’re at and help them get where they want to be. If you are new to digital marketing and looking for avenues to connect with the audience, here are a few platforms to help you:
What is Quora?
To the uninitiated, Quora is a question-and-answer website, where user-asked questions are answered by fellow users. As the website’s description says, this platform helps you connect with people who contribute unique insights and quality answers. Anyone can ask a question about any topic, and it could be answered by anybody – from an amateur to top professional. If you have a question about SEO and are lucky enough, Rand Fishkin could be answering your questions!
How Popular Is Quora?
Last September, Quora announced that it attracted around 300 million unique visitors. Unlike Facebook or Instagram, stories on Quora have a longer shelf life. In fact, some of the questions that were answered by experts in 2009 still rank well on Google.
How to You Use Quora For Marketing
Quora isn’t only a Q and A website; you can also publish articles just like LinkedIn. Or even advertise your product or service. But there are far better ways to leverage Quora to market your product or service. Look for questions that help to showcase your expertise and experience. Help people by offering potential solutions to their problems. Focus on questions that are popular but do not have satisfactory answers. As a rule of thumb, questions that have around 10 to 12 followers are worth answering. At our digital marketing agency in Doncaster, we often advise clients to use images when telling your story and organize your answer into bullet points so that they are easy to read. Insert a call to action by way of a link if possible. Or, insert a link to your product or service on the Author bio.
What is Reddit?
Reddit is a massive site where people share news and content – each of which is organised through forums dedicated to a wide range of topics and known as subreddits. There isn’t a community that does not have its own subreddit, and there isn’t a topic not discussed in these forums. In fact, a recent report found that there are more than 1.2 million subreddits, each beginning with /r/. For example, a subreddit about world news is /r/worldnews. While most subreddits are pretty straightforward, some can be weird. It’s certainly an interesting place to discover new things and is remarkably popular.
How Popular Is Reddit?
Reddit is the18th most popular website in the world and has a large UK user base. A discussion that becomes viral on Reddit often finds its way across mainstream platforms and even finds its way into news websites. If your story makes it to the front page of Reddit, the amount of traffic generated can be incredible – almost around 1 million hits! Not to mention the bonus that repeat audiences bring. If you’re not utilising this service you should be!
How to Use Reddit For Marketing
Look for subreddits that are relevant to your business and interests. Post your content on the site when they’re most likely to be seen by Redditors. This is usually before 9 am EST as it is during this time that most Americans wake up and get ready for work. But make sure you post quality content and remember to share it with friends and family. But do not ever try to overtly promote your product, because Reddit hates marketing. It’s all about adding value and promoting curiosity.
What is LinkedIn?
LinkedIn is a networking website for the business community where people connect with fellow professionals. It’s almost similar to exchanging business cards – you connect with trustworthy members with similar interests and add them as a ‘connection.’ These connections could help you later in your career – they could be your potential client or employer.
How Popular Is LinkedIn?
LinkedIn has more than 610 million subscribers, with more than 300 active users. Microsoft acquired LinkedIn in 2016 for $26.2 billion. Did you know 46% of all social media traffic to B2B sites come from LinkedIn?
How to Use LinkedIn For Marketing?
Using LinkedIn as a marketing tool first begins by completing your profile in full. From posting status updates to publishing articles and posting videos, make sure your LinkedIn profile explains as much as possible about your professional life. Small and medium businesses ought to have a company page to showcase your products and services and share your company’s story. Join LinkedIn communities that allow you to communicate and collaborate with fellow members. You can also connect with influencers by adding a valuable comment on their blog or share them as a status update. Also ensure the search terms relevant to your niche are in your headline.
Use group discussions to showcase your experience and establish yourself as an expert in the field. LinkedIn is also a great place to find potential employees that could contribute to your success. Don’t just spam people as soon as you connect. It’s about building relationships not just about selling you wares.
Are you using any of these online marketing platforms? If not, hire a digital marketing agency in Doncaster to help you get started or develop your existing efforts.. We provide a wide range of services tailored to meet your needs. Give us a call and we’ll explain how we can help you make your marketing more successful.