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The Good, The Bad And The Ugly Of Twitter's 280 Characters
13Oct

The Good, The Bad And The Ugly Of Twitter’s 280 Characters

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Twitter has been throwing around the idea of stretching tweet to 280 characters. What would happen in the world of marketing and beyond if Twitter doubles down?
06Jul

Ed Sheeran quits Twitter: the trolls win again

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When multi-award-winning singer Ed Sheeran recently stood centre stage as a headliner at Glastonbury Festival, he found a sea of love staring right back him. However, when he’s face to face with his Twitter feed, it’s a very different story.…
23Jan

Regulation, Stagnation: Is Twitter On The Way Out?

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Social media has come of age. The space that Twitter occupies within the world has fundamentally changed. I remember joining the micro-blogging site eight years ago and at the time, I was honestly wondering what its purpose might be. My…
13Dec

10 Twitter Tips for Small Business Success

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It’s easy for small business owners to become frustrated with lack of growth or engagement on Twitter. Without the right approach this is almost certainly what will happen. No matter how many relevant hashtags or meaningful articles you share,  if you…
why brandshould avoid politics on Twitter
29Nov

Why Brands Should Avoid Politics on Twitter

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2016 will forever be remembered as THE year the world went mad. Who can recall a more politically tumultuous period in living memory? Beside WWII survivors, not many I’d have thought. But there have been plenty of desperate moments since…
15Nov

7 Ways to Revamp Your Failing Twitter Account

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Every day, roughly 500 million tweets are sent. To put that into perspective, that equates to about 25,000 since you started reading this article. And how about this: the average Twitter user follows 5 businesses and 76% of users are more likely to recommend…
benefits of using twitter for business
12Sep

Benefits of Using Twitter For Business

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“Word of mouth is such an old-fashioned concept and yet so modern.” – Sean O’Connor, editor of The Archers. These are words spoken by the departing editor of The Archers, a British radio soap opera that has been broadcast since…
Twitter may be losing the race
03Jan

Twitter’s wings have been clipped

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Twitter is still my 'go to' social media platform. I’ve invested so much time on Twitter I’d feel lost without it. I started tweeting in 2009 and already felt I had missed the boat and was a late adopter! I…
Social media and politics
17Nov

Should social media scare us?

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Do you dare pin your colours to the mast?     In the wake of the terrorist attacks on Paris, social media has also been in the news. Inevitably its duality as both medium and message is under scrutiny. Facebook…
01Apr

8 twitter tips for business

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Being an early adopter can be fab. Everything is a big experiment. It is exciting and potentially could lead anywhere. That’s why you choose a stupid twitter handle like @supposeiam because it’s all a laugh and it won’t last right?…