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Keep It Simple Stupid content marketing

2018 Content marketing has morphed is your business ready?

Content MarketingLeave a comment
Formats change. 2018 content marketing roles and aims are very different but has your business adapted? It’s not enough to have a list of topics and just keep publishing. When it comes to 2018 content marketing you need a strategy.…
7 Growth Hacks: What I Learned Co-writing A Marketing Course

7 Growth Hacks: Skills I Learned Co-writing A Marketing Course

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If you have ever asked WTF is growth hacking? You can find out soon enough. The course you need is about to be released. Grab it now with a special code for just $5 and growth hacking will become your…
VKN Digital Goes To Doncaster

VKN Digital Moves To Doncaster

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Sometimes the grass is greener out in the countryside. Read more to learn why VKN Digital made the journey to Doncaster, South Yorks.
Amy Porterfield

7 essential podcasts for savvy digital marketers

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Today, we have more information at our fingertips than ever before. But it feels like we have less available time to actually soak it all up. Podcasts are a great way to switch up your routine. They also add a…

Assessing the true influence of social influencers

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In an increasingly busy digital marketplace, reaching out to social influencers has become a great way for emerging brands to build their audiences. In essence, it’s about finding influential people who have established audiences and brokering a deal with them…
buffering screen

Net neutrality matters to all of us – particularly digital marketers

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It’s rare to see the internet’s biggest players putting their competitive differences aside to unite over a common issue. But that’s just what took place yesterday. Netflix, Amazon, Google, Facebook and Reddit all took part in a protest against the…
Storytelling marketing: typewriter hammers

Storytelling Marketing: Why Stories Are Essential To Your Marketing Strategy

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Think back to when you were a child, when you’d ask your parents to read you a bedtime story. There really was no better way to fall asleep, with your brain still buzzing with tales of characters from far away…
Native Advertising: Native American

Native Advertising: Why You Need To Get Onboard And Do It Now

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The average click-through rate on banner ads is down to 0.06%. Ad blockers and banner blindness are on the rise. Native advertising is emerging as a win-win situation for both digital marketers and web users alike. It’s about marketing content that…
United Airlines plane flying through the sky

United Airlines: Lessons We Can All Learn From Their PR Fail

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Even if you’ve never flown United Airlines before, even if you’re never likely to cross paths with them in the future, you no doubt have a negative opinion of the company after its recent PR fail. Footage swept around the…
Facebook's new features: UK pounds

Facebook’s new features – who’s paying for them? You are

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Any brand on Facebook will tell you that their organic reach has declined dramatically over the last few years. The cynics among us – myself included – tie this News Feed algorithm change to Facebook’s ever-increasing profits. After all, in…
LinkedIn Prompts

LinkedIn Prompts: Are They Stifling Your Networking Capacity? – Infographic

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LinkedIn Prompts: what do you think about them? When you receive a generic email that reads: “I’d like to add you to my LinkedIn professional network,” or “Congratulations on your work anniversary. Hope you’re doing well,” how does it make…
VKN Digital blog roundup for February

VKN Digital Blog: Our Top Blog Posts For February

Digital MarketingLeave a comment
February was a busy month at VKN Digital – not that we’re complaining! We’ve had the opportunity to work with some great new clients throughout February and we’ve been continuing a number of projects with our existing clients as well. Our…

Snapchat Marketing: Add Some Spice To Your Digital Strategy

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The value of Snapchat marketing often gets dismissed or overlooked by businesses. Many organisations are yet to discover what makes it unique. With more than 150 million daily users, and many of them millennials, Snapchat is growing fast. If your…
Content Strategy: volume control

Creating A Content Strategy: Say It Loud (But Get It Right)

Content MarketingLeave a comment
In our previous post, we discussed why your business needs to spend time creating a content strategy. We looked at the importance of establishing measurable goals and working out who your audience is and should be. Now comes the next,…
Content strategy: road stretching into the distance

Content Strategy: Yes, Your Business Needs One

Content MarketingLeave a comment
A content strategy is vital if your business has a blog or creates web content Don’t be put off by the phrase content strategy, essentially it’s just a plan to help you frame the work you’re doing and pin it down…
Donald Trump Andy Warhol style

Digital Marketing In A Post-Truth World

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It’s said that we’re living in a post-truth world. But what does that mean for the world of digital marketing? During the lead up to the Brexit referendum, when Conservative MP Michael Gove uttered those now-famous words: “people in this country…
online business directories, yell review

Local Search Series Part 3: Paid Online Business Directories

Local SearchLeave a comment
Local search is a tough nut to crack. Business owners need to work hard to get to the top of Google ‘My Business’ and other free online business directories. It doesn’t just happen overnight; it requires varying degrees of diligence and patience.…
marketing team structure

What is the best marketing team structure for your business?

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By now there is no question of it: if your company doesn’t have a discerning digital marketing strategy led by a team of digital experts then it will lose out to competitors who do. Consider your company’s online presence. Is there…
Passle content marketing platform

Passle and the future of content marketing

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Passle can transform your ability to create thought leadership pieces quickly I interviewed Claire Trevien about Passle,. It’s a relatively new super fast and exciting content creation tool. Basically you install their toolbar bookmark, find an interesting article,comment using a  template, and publish.  You can also  select tweets from people commenting on the  same article to add context.  Passle has three key components: They provide straightforward, easy to use and intuitive…
Digital marketers take sucker punches

Digital marketing, Darwin and Mike Tyson

Digital MarketingLeave a comment
Learning to duck and dive in digital marketing Anyone who works in digital marketing will laugh at this quote: Ready? Seconds out, round 3 of digital marketing 2016! There are number of reasons why I join in the joke because…
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