Showing posts tagged with: customer experience
Understand your customers and help them to love you

Understand your customers before creating content

Content Writing
Do you understand your customers or are you still approximating? Gone are the days when writing a blog was all you needed to do. Before you even think about creating content it’s worth having a discussion about who needs you…
United Airlines plane flying through the sky

United Airlines: Lessons We Can All Learn From Their PR Fail

Social Media
Even if you’ve never flown United Airlines before, even if you’re never likely to cross paths with them in the future, you no doubt have a negative opinion of the company after its recent PR fail. Footage swept around the…
writers typing on computer

Effective Content Marketing Pays Every Time

Content Marketing
Today I was listening to a podcast from Deloitte University Press, as you do. This was my relaxation after a tough day; strange but true. My content marketing hat was definitely jammed on my head as I listened to the…
icustomer, mobile marketing, customer journey

Get to Know Your iCustomer

 Have you met your iCustomer yet? If not, then you’re causing significant damage to your business. Your iCustomer is your most important customer. He or she wants to engage with your brand or product. They are constantly on the lookout…

How to Nail Customer Support and Prevent Channel Switching

What’s worse than an unsatisfied customer? An unsatisfied customer who feels he or she is being ignored. That’s no joke. If a customer is already having problems with your product, the last thing you want is for that customer to…
communities are meta watch them spread

Communities are they the future of business?

Communities have been under much discussion recently Communities are good for us and good for business. But  social media communities like Twitter for example are under scrutiny; should that put us off?. Right now there seems to be a proliferation of trolling, abuse…
customer service and EasyJet

Customer Service at Easyjet is anything but

EasyJet is my least favourite airline I make no apologies for beginning my blog this way. In fact that sentence is a polite understatement. EasyJet is rude, unhelpful, egocentric and seem to do what they want when they want, in…
mediumism, smartphone

Are you leveraging mobile to achieve business goals?

Rarely will a marketing board meeting have taken place in 2016 without the word ‘mobile‘ cropping up at least a dozen times. Its significance as a means of delivering messages to consumers in the world of digital is now startlingly evident.…

Customer experience? Aim for oxytocin!

Customer experience is all! I have just finished reading ‘Why Customer Experience Matters & How It Wins Business’ By Tim Smalley. Tim says that business has transformed. No longer is the seller in control. Customers have more power than they’ve…