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Get more sales by creating emotional copy

Get more sales with emotional copy

Content WritingLeave a comment
To get more sales we need to really engage with potential customers. We need to make them feel. That tricky awareness content piece needs to elicit a response. What you want is for someone to feel something about what you…
a content strategy in 2018 needs sophistication

Content Marketing Strategy 2018 Nail It

content marketingLeave a comment
You may well be dabbling with a half-hearted content marketing strategy in 2018. Most often than not it means writing a blog. That’s cool. If you share that blog on social media then that’s great too. But let me tell…
Social media influencers

Social Influencers: Inspiring Female Thought Leaders Worth Following

thought leadershipLeave a comment
Earlier this year, we shared a round up of some of our favourite thought leaders on Twitter. You may have noticed that all of these thought leaders were male. This wasn’t a deliberate choice, it just turned out that way.…
Storytelling marketing: typewriter hammers

Storytelling Marketing: Why Stories Are Essential To Your Marketing Strategy

content marketingLeave a comment
Think back to when you were a child, when you’d ask your parents to read you a bedtime story. There really was no better way to fall asleep, with your brain still buzzing with tales of characters from far away…
Facebook's new features: UK pounds

Facebook’s new features – who’s paying for them? You are

social mediaLeave a comment
Any brand on Facebook will tell you that their organic reach has declined dramatically over the last few years. The cynics among us – myself included – tie this News Feed algorithm change to Facebook’s ever-increasing profits. After all, in…
VKN Digital blog roundup for February

VKN Digital Blog: Our Top Blog Posts For February

digital marketingLeave a comment
February was a busy month at VKN Digital – not that we’re complaining! We’ve had the opportunity to work with some great new clients throughout February and we’ve been continuing a number of projects with our existing clients as well. Our…

Snapchat Marketing: Add Some Spice To Your Digital Strategy

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The value of Snapchat marketing often gets dismissed or overlooked by businesses. Many organisations are yet to discover what makes it unique. With more than 150 million daily users, and many of them millennials, Snapchat is growing fast. If your…
writers typing on computer

Effective Content Marketing Pays Every Time

content marketingLeave a comment
Today I was listening to a podcast from Deloitte University Press, as you do. This was my relaxation after a tough day; strange but true. My content marketing hat was definitely jammed on my head as I listened to the…
Websites - infographic about website housekeeping

Websites Are Your Shop Window: How To Keep Them Looking Their Best – Infographic

Website MaintenanceLeave a comment
Think of your website as a shop window for your business. You want it to look its best. It should be easy to find, it should dazzle and attract attention for all the right reasons and it should showcase the…
Content Strategy: volume control

Creating A Content Strategy: Say It Loud (But Get It Right)

content marketingLeave a comment
In our previous post, we discussed why your business needs to spend time creating a content strategy. We looked at the importance of establishing measurable goals and working out who your audience is and should be. Now comes the next,…
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