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a content strategy in 2018 needs sophistication
28Mar

Content Marketing Strategy 2018 Nail It

content marketingLeave a comment
You may well be dabbling with a half-hearted content marketing strategy in 2018. Most often than not it means writing a blog. That’s cool. If you share that blog on social media then that’s great too. But let me tell…
Native Advertising: Native American
21Apr

Native Advertising: Why You Need To Get Onboard And Do It Now

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The average click-through rate on banner ads is down to 0.06%. Ad blockers and banner blindness are on the rise. Native advertising is emerging as a win-win situation for both digital marketers and web users alike. It’s about marketing content that…
writers typing on computer
14Feb

Effective Content Marketing Pays Every Time

content marketingLeave a comment
Today I was listening to a podcast from Deloitte University Press, as you do. This was my relaxation after a tough day; strange but true. My content marketing hat was definitely jammed on my head as I listened to the…
Content Strategy: volume control
31Jan

Creating A Content Strategy: Say It Loud (But Get It Right)

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In our previous post, we discussed why your business needs to spend time creating a content strategy. We looked at the importance of establishing measurable goals and working out who your audience is and should be. Now comes the next,…
Content strategy: road stretching into the distance
27Jan

Content Strategy: Yes, Your Business Needs One

content marketingLeave a comment
A content strategy is vital if your business has a blog or creates web content Don’t be put off by the phrase content strategy, essentially it’s just a plan to help you frame the work you’re doing and pin it down…
11Jan

Is your marketing in La La Land?

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The romantic musical film La La Land scooped the pool at this year’s Golden Globes, winning seven of the coveted gongs and breaking the record previously held by One Flew Over The Cuckoo’s Nest in 1975 and Midnight Express in…
Is your content marketing roaring or yawning?
24Feb

Content Marketing Mistakes are costly

content marketingLeave a comment
9 things you should do with your content marketing.   . It’s not something you can churn out and publish. It’s not as simple as that. This point underpins all your content marketing efforts. 1.Content marketing needs to have a…
content marketing strategy prevents content death
06Feb

content marketing strategy and small businesses the basics

content marketingLeave a comment
Without a content marketing strategy content marketing alone is NOT enough to ensure your market share   If you’ve just gone through the trauma of designing a new website you’ll know the importance of content. You will have fretted and…
bad content marketing strategy
29Dec

Content marketing is not a licence to create

content marketingLeave a comment
A writing licence doesn’t qualify you to drive a content HGV!     In general, there’s still not enough thought and strategy going into content marketing. Think for a moment. How do you plan your content marketing strategy? Do you even…