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Content Strategy: volume control
31Jan

Creating A Content Strategy: Say It Loud (But Get It Right)

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In our previous post, we discussed why your business needs to spend time creating a content strategy. We looked at the importance of establishing measurable goals and working out who your audience is and should be. Now comes the next,…
Content strategy: road stretching into the distance
27Jan

Content Strategy: Yes, Your Business Needs One

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A content strategy is vital if your business has a blog or creates web content. Don’t be put off by the phrase content strategy, essentially it’s just a plan to help you frame the work you’re doing and pin it down…