How To Create A Snapchat Geofilter: Creative Snapchat Marketing

Corporate fast food giant McDonald’s wanted to let their customers know that they were moving to more responsibly farmed and harvested fish. So what did they do? They created a multi-day story on Snapchat. It gave a face to the fishermen and told the story behind this change.

It’s but one example not only of the power of social media, but the power of Snapchat. This ever-growing platform boasts about 10 million video views—daily. Snapchat is no longer just for personal entertainment. This app has become a powerful tool in corporate marketing strategies which helps to convey news about products, services, and more.

For example, Snapchat is a way for companies to create an identity that’s in tune with a location or event. It does this by using built-in features like Snapchat Geofilter, which gives a unique graphic vision to Snaps from that place or occasion.

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