Google rewards websites that produce new content regularly. Over the last several years, content marketing has emerged as the most effective way to reach your customers.
You may not have the marketing power of big brands but people tend to favour companies that ‘get’ them. The best brands understand their prospects’ needs, challenges and also the journey they are on.
While many of the big brands are producing content, most of it is not working because it’s not targeted at prospective customers. It’s not deliberate enough. As a result, smaller businesses are capturing the hearts and minds of their audience with effective and highly targeted content.
With a consistent and deliberate content strategy, you can become a trusted ‘go-to’ resource for the news, information and resources related to your industry. This allows you to become a very useful resource for your audience. This can be your differentiator.
The Internet is swimming in content these days, so it’s more important than ever to have a content strategy that demonstrates your expertise in a thought-provoking and transparent manner.
Your prospects want to be taken on a journey and they want to be educated. This is what Google rewards, and it’s also the type of content that fills its search results.
In our free eBook The Ultimate Guide To Effective Content Marketing, we explore this topic further and answer all the questions you’re likely to ask.