Link Building with Content Syndication – What You Need to know

Link Building starts here

Domain authority (DA) is a factor that influences search engine rankings. The higher your DA the better your traffic and rankings will be. The best way to improve DA is by generating high authority links in huge numbers. No traditional style link building techniques will now work. Really the only way to accomplish a good result is by creating interesting content. It also has to be  relevant and newsworthy to the audience. The success of this technique is determined by how well you pitch your content.

So how do you decide on the methods for link building? How do you  understand and choose the best possible places to pitch your content? What are the hidden news syndication networks that make the difference between generating a few or a thousand links from your content? How will they help you with link building? Read on to discover more.

What Are News Syndication Networks?

These are content hubs such as The New York Times, Forbes and CNN. They promote other content like news articles, blog posts, etc. They syndicate their content with other website sources because republishing leverages the same content multiple times. Your content will gain widespread syndication if, by chance, it gets picked by any of these sites. Content syndication does offer SEO benefits like authoritative link building and boosted domain authority. These are very good for your site’s reputation.

The different strategies to gain content syndication are:


When your partner websites (which are usually high authority industry sites) republish your blog/content piece on a regular basis.

Free Syndication

When you submit content to websites such as Slideshare, HugPages, etc that shares them for free and provides you direct traffic.

Paid Syndication

Listing your article on the most viewed section of a content hub/website by paying a certain fee.

How Do Content Syndication Networks Work for link building?

The process is simple. You write a content piece and publish it on your blog. You then need to reach out to large audience blogs and pitch the post for republishing. By doing so, you’re making your content reach thousands of new readers. Up to that point they won’t even know that your blog exists. Of course you need to check first whether your material fits their stringent guidelines. It’s great! Of course, it is. This is what content syndication does. Because it’s scalable, it’s considered more advantageous than guest posting. We know CNN, BBC or NY Times to be the top hubs. So which publishers are the biggest content distribution hubs? The answer to the same was found from an analysis done on the top 400 American publishers that are most-visited online.

Domain authority is the only metric that decides the importance of a website

Next, imagine a network of publishers/websites. The ones with the highest DA score takes up the centre position, getting links from the widest variety of sites. The top hubs come under this category by having huge volumes of incoming links from all over the place. All publishers will have a similar link setup. This is where their strength is determined by the total number of links from one publisher to another. The more links, the stronger the relationship is between these publishers. An example of one such network is Mostly, these type of publishers are owned by the same company or may have in-built syndication systems.

There are also publishers who are closely grouped

Therefore they share very similar link profiles, and have extensive linking between themselves. The point here is, you’ll get a leg up on the competition provided the content partnerships you build are of higher DA. The best way to do that is by finding partners that match your website traffic.

Content Syndication – A Better Perspective for link building

Building links – not all links are the same

To follow on, when in-context links are considered instead of links the study gave a clearer perspective of content syndication. Pagerank was made the deciding factor instead of domain authority. 100+ articles from different countries are analysed in order to get a more accurate view of news syndication networks. The important points of the study are;

  • Top news outlets interlink and share each other’s content in a higher frequency. Sources from local/regional outlets are less shared.
  • Consider paywalls. It’s actually a systemic arrangement where access to content is restricted to paid subscribers. Top hubs like CNN use paywalls to reduce syndication everywhere.
  • Get a place on a primary news outlet. It enables syndication to its affiliates too.
  • Look for sites that have versions in both English and other languages. This would help with international syndication.

The point is, by making your syndication network broader, you make way for a greater number of opportunities.

Next, here are a few places where you can consider syndicating your brand’s content:

Multi-Author Blogs that allows Republishing –

look for high-authority blogs such as Social Media Today, B2C, etc. Most of these sites do allow syndication through RSS feed.

Social Networks

Top platforms such as LinkedIn and Quora have built-in publishing feature, and allows quick and easy republishing of your own content.

Blogging Sources

Other prominent blogging platforms is also a great option as they syndicate your content to other publications, making your content last longer.

Content Syndication Best Practices for Link building

Write and publish top quality content on your website first; consider syndication with authoritative websites. Top hubs are capable of providing extensive syndication by having your content picked up by many mainstream publications.
Content syndication on a smaller channel will not do any good. So always choose the biggest sources with maximum visibility.
Identify your target publications and send them a customised pitch explaining what’s in it for them.
Make sure your syndicating partner is including a canonical link to your original post before republishing.
You won’t only get natural syndication, there will be links as a result of pitches to writers/editors at those publishing websites.

A Few Concluding Thoughts

To conclude, content syndication will help your content reach a new audience. You can then market your brand and gain significant online exposure. With a lot of sites open to syndication, it’s important to choose partnerships that support the core objectives of your business. That may be traffic, user engagement or brand improvement. Ensure your content meets the standards of your target publisher’s audience. If not, its readers won’t find your content relevant so your results may not be positive. Go for authoritative syndication networks. They can place your content on high-ranking websites with huge traffic.

If you need top quality content then it really does pay to use top quality writers. We have a stable of highly qualified content writers and we’d love to create authoritative content for you. Why not contact us here and get started on building your new audience.

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