Rarely will a marketing board meeting have taken place in 2016 without the word ‘mobile‘ cropping up at least a dozen times. Its significance as a means of delivering messages to consumers in the world of digital is now startlingly evident. It is almost always – and if it isn’t then it should be – central to any intelligent digital marketing campaign. The time for discussion is over. It’s time to act; mobile is not going away!
Google reported in 2015 that mobile website traffic had finally surpassed desktop traffic in more than 10 countries – including Japan and the US. Since then further reports have revealed that the trend is showing no signs of slowing, having upped 5% from the initial 51% in Google’s 2015 May report.
The implications are clear – most people are now learning about companies and products through mobile devices. If you’re not able to reach your audience through mobile search or display, or you’re not providing a satisfactory mobile experience, you will miss out on golden business opportunities and help your competitors in the process.
But what’s surprising to me is the number of companies who still haven’t twigged, preferring instead to prioritise desktop when building a website and leave mobile-optimisation as an afterthought. It’s like still believing the world is flat!
I doubt I’m the only one who recoils with horror upon landing on a homepage full of shrunken information when surfing the net on my phone. I’m out of there quicker than you can say ‘responsive’; if they can’t be bothered to invest in the user experience then I can’t be bothered either. I’ll just swipe back to Google thank you very much.
It’s simple common sense: every business needs a mobile responsive website which consumers will actually enjoy using. Without one you are doomed, digitally speaking of course.
How can you ‘go mobile’?
HTML5 is the new gold standard for web design, as it enables developers to create scalable, media-rich content on devices with different screen resolutions from desktop, to mobile displays, to smartwatches. However, don’t let the web jargon put you off – HTML5 comes pre-coded with most premium WordPress themes, meaning all you have to take care of is content, SEO and site-navigability.
Fine, you say, but there is no time!
You’re not alone. This is commonly the reason for poor mobile user experience. If you simply don’t have the time to research suitable HTML5 themes, consider best SEO practices or implement a thoughtful content strategy, then we can undoubtedly help. Just get in touch via our Contact Page.
Don’t let your business suffer because you are not moving with the times! Mobile should already be first and foremost in your website’s design and integral to your digital marketing strategy. If it isn’t, then now is the time to make that change, before it’s too late!