What Does ‘Boutique Marketing Consultant’ Even Mean?

Here at VKN Digital, we refer to ourselves as a boutique marketing consultancy firm. But in real talk, what does that mean? Learn more here…

When thinking of the definition of “boutique” – you probably think of small stores for women’s clothing. Don’t think of that when VKN Digital comes to mind. Instead think of the second description in the dictionary: “a business that serves a sophisticated or specialized clientele.”

Our firm is dedicated to our clients. We serve only specialized clients who have a strong brand, clear message and the desire to knock the socks off of potential customers. Our business is small, but our impact is powerful. We work one-on-one to get to know our clientele before we ever represent them. It is through these immersive techniques that we are able to custom-create unique strategies for those who request our help. We want to be a part of the team that you rely on. Our goal is to know the ins and outs of your business in the same way that you do before we ever make a decision about where and when you market. We are not an accessory to your business; we are a brick in the solid foundation that builds your brand.

Marketing firms: Is bigger better?

Honestly, in one answer – no, bigger is not better. Through the collective experience of our designers, videographers, writers and artists – we decided that smaller is better. We’ve been with the big dogs. We’ve written 400 tweets in a row and mass produced content, and we decided that it’s not for us. What we crave is the connection, growth and accomplishment of getting to know the businesses we serve. We don’t like rigidity – we love the creativity and excitement that can only exist in small boutique environments. We love to see the difference that a little bit of brainstorming and elbow grease can make to a business, whether they are just getting started or have been in the business for generations.

Many companies can fall into the ‘big box’ marketing firms.These large corporations have the same plan of action for each person who walks in the door. What’s the fun in that? It is our mission to bring innovation, energy and delight to your marketing strategy.

Don’t break the bank

However, we don’t want you to be intimidated by the words ‘consultant’ or ‘boutique’. Turns out, our overhead is low, and we are always looking for ways to make it even lower. You are not paying for sky rise buildings, expensive business trips or high priced executives. Choosing a specialized firm for your marketing needs will save you money. Wait what? Yes, save you money. So the only question that remains is:

What can we do for you?

Whether your next marketing idea is big or small, we can help you make it perfect. We can show you who your audience is, what they want to hear and how to measure your efforts. This is not a one-size-fits all firm. We want to explore your unique selling points and make them shine. You only have to answer three questions:

  • What’s the personality and culture of your brand?
  • Where do you want to go?
  • When can we start?

If you can give us this much information, then as a team, we will be well on our way to greatness together.

Don’t waste another second. Let’s get started on how to highlight, promote and build your business into the shining star you are looking for it to become. Give us a call at 0203 633 0618 or email us at info@viviennekneale.com to start the conversation.

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