Welcome to our books page
Books recommended by VKN Digital
Here you’ll find all of the eBooks we have poured our blood, sweat and tears into. Figuratively speaking of course. If you choose to download one (for free) we promise there will be no nasty stains to spoil your reading . In fact, we guarantee it will not only be absolutely spotless but full of interesting and actionable information too. Go on, download a copy. What have you got to lose?
Books we recommend
X: The Experience when Business Meets Design
“Why is customer experience so important? Because the very people you’re hoping to reach are now far too elusive, thanks to empowering social technologies. At the centre of everything is the need for people to share experiences, including your products and services.
X outlines the importance of user experience for executives to appreciate and also experience themselves. Through rich visualisation and a balance of pragmatic and inspirational text, X artfully motivates readers to rethink business models, products and services, marketing, and customer and employee relationships with desired experiences in mind.”
What’s the Future of Business? Changing the Way Businesses Create Experiences
“What’s the Future of Business: Changing the Way Businesses Create Experiences is an ambitious and ultimately optimistic look at the challenges companies face as they adapt to a digital world, a world where empowered and ever more demanding consumers bring to each transaction a new set of expectations.
It’s not just a how-to book, though plenty of advice is offered. Rather it is a call to arms, a call to action, a wake-up call to brands in every industry, a book that will help anyone in marketing do a better job of surfing the storm of change that surrounds us. A must read.”
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer Revolution
“Mobile, social media, gamification and real-time data have forced us to rewire the way we think about and run our businesses. Consumers have created a new digital culture, shifting business landscapes one tweet at a time. Social networks have created an ever- expanding ‘egosystem’, in which everyday people believe their lives deserve 24-hour broadcasts.
Like it or not, we need to understand the significance of this behaviour and understand how social and mobile impact our businesses. The truth is a new breed of consumer is emerging, and they’re changing the very foundation of business.
The End of Business As Usual explores each layer of this complex consumer revolution. It will change the way you view the world of business, from sales and marketing to customer service and product development to leadership and culture.”
Disrupted: Ludicrous Misadventures into The Tech Startup Bubble
“For twenty-five years Dan Lyons was a magazine writer at the top of his profession – until one Friday morning when his editor at Newsweek told him that his job as technology editor no longer existed. HubSpot, a Boston tech startup with a kooky culture, offered Dan a pile of stock options and gave him the vague title of “marketing fellow.” What could possibly go wrong? In a word, everything.
Mixed in with Dan’s uproarious tale of a job from hell is a trenchant analysis of startup culture and a poignant, painfully honest account of being middle-aged and struggling to pursue personal reinvention. Disrupted has been hailed by critics as a book that will make you laugh, but also will make you think.”
Wilful Blindness: Why We Ignore the Obvious
“In this book, distinguished business woman and writer, Margaret Heffernan, examines the phenomenon of wilful blindness. Drawing on a wide array of sources from psychological studies and social statistics to interviews with the relevant protagonists she examines what it is about human nature which makes us so prone to wilful blindness.
Taught from infancy to obey authority, and absorbing the importance of selective vision as a key social skill, humans exacerbate their tendency to become institutionalised by joining organisations which are run by like-minded people. She looks at how hard work and the information overload of the modern workplace add to the problem. And she examines why whistleblowers and Cassandras are so very rare.”
Digital Futures, Digital Transformation: From Lean Production to Acceluction
“This book provides an integrated overview of key trends in digital transformation, taking into consideration five interrelated dimensions: strategy and business models, society, organisation, technology and regulation. As such, it provides a framework for the analysis of digital business transformation and its emerging factors, analysing twenty-five key trends in terms of their future impact.
On that basis, the book then delineates a new approach centred on the mutually accelerating links between multiple value creation spaces. It proposes a new mode of production – accelerated production of links (acceluction) – and analyses it with respect to the still-dominant concept of lean production.
Based on the results of the international CIGREF research program ISD, the book presents a valuable perspective of the expected impact of the abundance of networks and data as critical resources for enterprises beyond 2020.”
Shareology: How Sharing is Powering the Human Economy
“Technology continues to evolve and make our lives busier and more complicated, but it can never replace true human connection – our fundamental need to share information, stories, and emotions.
‘Sharelogy’ explores the history, art and science of sharing, and illustrates why sharing is what gives us a unique competitive advantage as individuals and brands. It is meant for entrepreneurs and marketers who want to make their content more valuable, shareable, and for individuals who want to understand the power of sharing to grow their personal brand.”
The Art of Social Media: Power Tips for Power Users
“By now it’s clear that social media plays an increasingly important role in business promotion. There are countless pundits, authors, and consultants eager to advise you.
But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media – the one essential guide you need to get the most out of social media for your business.
With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimising your profile, attracting more followers, and effectively integrating social media and blogging.
For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world.”
The Lean Startup: How Constant Innovation Creates Radically Successful Businesses
“Most new businesses fail. But most of those failures are preventable.
The Lean Startup is a new approach to business that’s being adopted around the world. It is changing the way companies are built and new products are launched.
The Lean Startup is about learning what your customers really want. It’s about testing your vision continuously, adapting and adjusting before it’s too late.
Now is the time to think Lean.”
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
“In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how–to advice designed to get results.
These lessons and rules apply across all of your online assets like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ‘ridiculously compelling and competent content’. It′s designed to be the go–to guide for anyone creating or publishing any kind of online content whether you′re a big brand or you′re small and solo.”