Why Personalised Content is Essential

Why Personalised Content is Essential

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Why does generic content marketing leave us cold? What are the solutions? VKN Digital gets up close and personal.

Message effectively or fail

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Making Your Message More Effective     There is nothing more important to your business than messaging effectively. Tell people who you are and what you do. The problem is, it’s noisy out there in marketing world. Unless you want…
customer service get it right

Customer Service business saviour

customer experienceLeave a comment
How important is customer service? Customer service is an essential aspect of contemporary business. It’s easy to write this statement but seemingly quite difficult to deliver top class customer service seven days a week. I’ve been musing over the customer…
Amy Porterfield

7 essential podcasts for savvy digital marketers

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Today, we have more information at our fingertips than ever before. But it feels like we have less available time to actually soak it all up. Podcasts are a great way to switch up your routine. They also add a…

Assessing the true influence of social influencers

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In an increasingly busy digital marketplace, reaching out to social influencers has become a great way for emerging brands to build their audiences. In essence, it’s about finding influential people who have established audiences and brokering a deal with them…
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Net neutrality matters to all of us – particularly digital marketers

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It’s rare to see the internet’s biggest players putting their competitive differences aside to unite over a common issue. But that’s just what took place yesterday. Netflix, Amazon, Google, Facebook and Reddit all took part in a protest against the…

Ed Sheeran quits Twitter: the trolls win again

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When multi-award-winning singer Ed Sheeran recently stood centre stage as a headliner at Glastonbury Festival, he found a sea of love staring right back him. However, when he’s face to face with his Twitter feed, it’s a very different story.…
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Business Cyber Security 2017: Wake up and smell the coffee

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Cyber security has often been ignored by businesses and the general public. Many still labour under the impression their data is of no interest to anyone else. If you still think like this it’s time to wake up and smell…
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Workplace creativity hacks: ways to reboot and recharge your creative energies

CreativityLeave a comment
Has it been a long week? Find yourself looking at the screen, feeling your productivity slipping through your fingers? Hey, it happens. Offices might be great in lots of ways, but they’re not always conducive to creativity. And open plan…

Social media, UK elections and millennial marketing

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British politics, and subsequent Brexit negotiations, hang in the balance. In the recent UK General Election we saw the resurrection of a more radical political agenda and galvanisation of the youth vote. Social media and digital communication played a fundamental…