Brick And Mortar: Getting Customers Offline And Into Stores

Online shopping is at an all time high, but what does this mean for stores who need customers in line to make a profit?

Last weekend, Amazon sold almost £1.5 billion in Black Friday deals – ecommerce is something to worry about for in-store retailers. And don’t even get us started on the progress being made by Alibaba…

With news headlines offering the latest small business purchase by an online conglomerate, we can see that shopping is not what it used to be. Amazon recently purchased grocery chain Whole Foods for over £9 billion. This ices the cake of domestic online purchases. Amazon had already established a permanent place in the home with their dash buttons, but they seem to be  poised to totally dominate every kind of purchase.

So, what can be done?

This doesn’t mean you should close up shop. There are ways to make your in-store experience worth the drive. Repeat customers can help you battle the online giants. You just need a strategy…

In-Store Strategies To Keep Business Booming

Creating a Digital Presence

Just because you operate in the physical world doesn’t mean you don’t need an outstanding digital presence as well. The internet deals with information, and you need to be sure that information about your business is available to anyone who cares to look for you.

Practical Ecommerce writes, “For those struggling to get online, consider that there are at least four good reasons for small, brick-and-mortar retailers to sell online too, including customer expectations, ease of shopping, the social nature of online shopping, and customer service.” Ignoring these important aspects of your business will surely lead to disaster.

This doesn’t mean you need to run out and learn HTML. However, it does mean that you should team up with an excellent digital marketer that can get your business online and building a digital presence for your brand.

Focus on the Shopping Experience

Forbes writes about the future of physical retail locations saying, “The experiential strength of physical stores, with their touch-and-feel experiences and more intimate customer service, is hard to match in a pure online environment.” Use this to your advantage! Ensure that your customers are not only buying your product, but are having a complete shopping experience. This is achieved with helpful, knowledgeable sales staff and businesses that go beyond the typical experience to delight customers.

Local SEO

Making sure that your customers find your store is a task that cannot be ignored. Search Engine Land writes, “Local SEO is a lot different from your average SEO campaign, and the local search results are changing more rapidly than any other.” A local search campaign includes different types of keywords, tags and classifications. If this all seems Greek to you, don’t worry! Take a look at this helpful ebook for great tips to get you started.

This is another situation where a great digital marketing team can help you reach new heights. Contact VKN Digital today to learn how to get you physical business into the online realm.

Social Media

Whether you prefer Twitter, Facebook, Instagram or all of the various platforms, developing a trusted social media presence can help you gain traction in your physical store. Social media allows small business owners to connect directly with their customers in a more personalised, proactive and immediate manner. Whether you are promoting sales, new products or location changes, you can speak quickly to your audience with a simple post or tweet.

Sprout Social says, “There’s a reason why roughly 94% of small businesses use social media as a marketing tool, but doing it effectively is a whole other subject. Paid ads, organic reach and posting relevant content across your social media channels is not the easiest thing do while running a small business. However, there are ways to rule the digital space…”

VKN Digital can help your social media strategies succeed. Increase followers, create valuable content and build your brand with the help of our experts.

Marketing For Success

Whatever goals you’ve set for your physical location, marketing is the key to creating a combined force of online and in-store. Brick and mortar retailers aren’t going anywhere quite yet, so let’s make sure you give the internet a run for its money. Give us a call or shoot us a message to get your brand in front of more people today.

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