Corporate fast food giant McDonald’s wanted to let their customers know that they were moving to more responsibly farmed and harvested fish. So what did they do? They created a multi-day story on Snapchat. It gave a face to the fishermen and told the story behind this change.

It’s but one example not only of the power of social media, but the power of Snapchat. This ever-growing platform boasts about 10 million video views—daily. Snapchat is no longer just for personal entertainment. This app has become a powerful tool in corporate marketing strategies which helps to convey news about products, services, and more.

For example, Snapchat is a way for companies to create an identity that’s in tune with a location or event. It does this by using built-in features like Snapchat Geofilter, which gives a unique graphic vision to Snaps from that place or occasion.

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