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United Airlines plane flying through the sky
14Apr
United Airlines: Lessons We Can All Learn From Their PR Fail
customer experienceLeave a comment
Even if you’ve never flown United Airlines before, even if you’re never likely to cross paths with them in the future, you no doubt have a negative opinion of the company after its recent PR fail. Footage swept around the…
Facebook's new features: UK pounds
05Apr
Facebook’s new features – who’s paying for them? You are.
FacebookLeave a comment
Any brand on Facebook will tell you that their organic reach has declined dramatically over the last few years. The cynics among us – myself included – tie this News Feed algorithm change to Facebook’s ever-increasing profits. After all, in…
Pinterest logo
31Mar
A Nice Set Of Pins: A Beginners Guide To Pinterest Advertising
PinterestLeave a comment
It’s no secret – we adore Pinterest. It’s the ideal combination of discovery, aspiration and eye candy, and it’s certainly come a long way since we first fell in love with it back in 2010. If you’ve ever kept a…
SEO: Computer with Google search on the screen
20Mar
An Introduction To SEO: Without It, How Will Anyone Find You Online?
digital marketingLeave a comment
The world of Search Engine Optimisation (also known as SEO) is forever changing and being such a large subject, some businesses can find themselves somewhat paralysed, unsure of where to begin. That said, SEO is certainly too big and important…
VKN Digital blog roundup for February
06Mar
VKN Digital Blog: Our Top Blog Posts For February
Business tipsLeave a comment
February was a busy month at VKN Digital – not that we’re complaining! We’ve had the opportunity to work with some great new clients throughout February and we’ve been continuing a number of projects with our existing clients as well. Our…
LinkedIn networking
20Feb
Networking On LinkedIn: Are Conversation Prompts Stifling Your Progress?
marketingLeave a comment
LinkedIn Conversation prompts and starters; what do you think about them? Yes, we all need a prompt to kickstart action. But tell me, what is the point of sending generic, almost ‘spammy’ messages? Consider that for a moment. My email…
23Jan
Regulation, Stagnation: Is Twitter On The Way Out?
social mediaLeave a comment
Social media has come of age. The space that Twitter occupies within the world has fundamentally changed. I remember joining the micro-blogging site eight years ago and at the time, I was honestly wondering what its purpose might be. My…
19Jan
Facebook Live Audio: a new kind of storytelling for your business
Business tipsLeave a comment
Let’s face it – some of us can be camera shy. Which is why Facebook’s latest innovation – Facebook Live Audio – is great news to those of us who have something to say, but don’t want to show our faces while…
snapchat for business
19Oct
How to Use Snapchat for Business: 5 Marketing Secrets
digital marketingLeave a comment
Despite its unwavering popularity, Snapchat continues to be the social network that many small businesses endeavour to avoid. Why? One social network too many, perhaps? Is it because Snapchat for business just ‘doesn’t work’? Or is it simply due to the fact…
Snapchat and coffee a smart marketing move
20Sep
5 Reasons Snapchat is the BEST Social Media Tool for a Small Business
digital marketingLeave a comment
Snapchat. Have you noticed it’s taking over the globe? During my summer in London, I set out to explore what the city had to offer. When you walk under the sun, you sweat, and when that happens the smart decision is…