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21Jul

Assessing the true influence of social influencers

digital marketingLeave a comment
In an increasingly busy digital marketplace, reaching out to social influencers has become a great way for emerging brands to build their audiences. In essence, it’s about finding influential people who have established audiences and brokering a deal with them…
buffering screen
13Jul

Net neutrality matters to all of us – particularly digital marketers

digital marketingLeave a comment
It’s rare to see the internet’s biggest organisations putting their competitive differences aside to unite over a common issue. But that’s just what took place yesterday. Netflix, Amazon, Google, Facebook and Reddit all took part in a protest against the…
Storytelling marketing: typewriter hammers
31May

Storytelling Marketing: Why Stories Are Essential To Your Marketing Strategy

content marketingLeave a comment
Think back to when you were a child, when you’d ask your parents to read you a bedtime story. There really was no better way to fall asleep, with your brain still buzzing with tales of characters from far away…
Native Advertising: Native American
21Apr

Native Advertising: Why You Need To Get Onboard And Do It Now

content marketingLeave a comment
The average click-through rate on banner ads is down to 0.06%. Ad blockers and banner blindness are on the rise. Native advertising is emerging as a win-win situation for both digital marketers and web users alike. It’s about marketing content that…
United Airlines plane flying through the sky
14Apr

United Airlines: Lessons We Can All Learn From Their PR Fail

customer experienceLeave a comment
Even if you’ve never flown United Airlines before, even if you’re never likely to cross paths with them in the future, you no doubt have a negative opinion of the company after its recent PR fail. Footage swept around the…
Facebook's new features: UK pounds
05Apr

Facebook’s new features – who’s paying for them? You are.

FacebookLeave a comment
Any brand on Facebook will tell you that their organic reach has declined dramatically over the last few years. The cynics among us – myself included – tie this News Feed algorithm change to Facebook’s ever-increasing profits. After all, in…
LinkedIn Prompts
07Mar

LinkedIn Prompts: Are They Stifling Your Networking Capacity? – Infographic

BusinessLeave a comment
LinkedIn Prompts: what do you think about them? When you receive a generic email that reads: “I’d like to add you to my LinkedIn professional network,” or “Congratulations on your work anniversary. Hope you’re doing well,” how does it make…
VKN Digital blog roundup for February
06Mar

VKN Digital Blog: Our Top Blog Posts For February

Business tipsLeave a comment
February was a busy month at VKN Digital – not that we’re complaining! We’ve had the opportunity to work with some great new clients throughout February and we’ve been continuing a number of projects with our existing clients as well. Our…
23Feb

Snapchat Marketing: Add Some Spice To Your Digital Strategy

marketingLeave a comment
The value of Snapchat marketing often gets dismissed or overlooked by businesses. Many organisations are yet to discover what makes it unique. With more than 150 million daily users, and many of them millennials, Snapchat is growing fast. If your…
Content Strategy: volume control
31Jan

Creating A Content Strategy: Say It Loud (But Get It Right)

content marketingLeave a comment
In our previous post, we discussed why your business needs to spend time creating a content strategy. We looked at the importance of establishing measurable goals and working out who your audience is and should be. Now comes the next,…