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Native Advertising: Native American
21Apr
Native Advertising: Why You Need To Get Onboard And Do It Now
content marketingLeave a comment
The average click-through rate on banner ads is down to 0.06%. Ad blockers and banner blindness are on the rise. Native advertising is emerging as a win-win situation for both digital marketers and web users alike. It’s about marketing content that…
United Airlines plane flying through the sky
14Apr
United Airlines: Lessons We Can All Learn From Their PR Fail
customer experienceLeave a comment
Even if you’ve never flown United Airlines before, even if you’re never likely to cross paths with them in the future, you no doubt have a negative opinion of the company after its recent PR fail. Footage swept around the…
Facebook's new features: UK pounds
05Apr
Facebook’s new features – who’s paying for them? You are.
FacebookLeave a comment
Any brand on Facebook will tell you that their organic reach has declined dramatically over the last few years. The cynics among us – myself included – tie this News Feed algorithm change to Facebook’s ever-increasing profits. After all, in…
LinkedIn Prompts
07Mar
LinkedIn Prompts: Are They Stifling Your Networking Capacity? – Infographic
BusinessLeave a comment
LinkedIn Prompts: what do you think about them? When you receive a generic email that reads: “I’d like to add you to my LinkedIn professional network,” or “Congratulations on your work anniversary. Hope you’re doing well,” how does it make…
VKN Digital blog roundup for February
06Mar
VKN Digital Blog: Our Top Blog Posts For February
Business tipsLeave a comment
February was a busy month at VKN Digital – not that we’re complaining! We’ve had the opportunity to work with some great new clients throughout February and we’ve been continuing a number of projects with our existing clients as well. Our…
23Feb
Snapchat Marketing: Add Some Spice To Your Digital Strategy
marketingLeave a comment
The value of Snapchat marketing often gets dismissed or overlooked by businesses. Many organisations are yet to discover what makes it unique. With more than 150 million daily users, and many of them millennials, Snapchat is growing fast. If your…
Content Strategy: volume control
31Jan
Creating A Content Strategy: Say It Loud (But Get It Right)
content marketingLeave a comment
In our previous post, we discussed why your business needs to spend time creating a content strategy. We looked at the importance of establishing measurable goals and working out who your audience is and should be. Now comes the next,…
Content strategy: road stretching into the distance
27Jan
Content Strategy: Yes, Your Business Needs One
content marketingLeave a comment
A content strategy is vital if your business has a blog or creates web content. Don’t be put off by the phrase content strategy, essentially it’s just a plan to help you frame the work you’re doing and pin it down…
Donald Trump Andy Warhol style
09Jan
Digital Marketing In A Post-Truth World
content marketingLeave a comment
It’s said that we’re living in a post-truth world. But what does that mean for the world of digital marketing? During the lead up to the Brexit referendum, when Conservative MP Michael Gove uttered those now-famous words: “people in this country…
online business directories, yell review
26Oct
Local Search Series Part 3: Paid Online Business Directories
BusinessLeave a comment
Local search is a tough nut to crack. Business owners need to work hard to get to the top of Google ‘My Business’ and other free online business directories. It doesn’t just happen overnight; it requires varying degrees of diligence and patience.…