Showing posts tagged with: %s
United Airlines plane flying through the sky
14Apr

United Airlines: Lessons We Can All Learn From Their PR Fail

customer experienceLeave a comment
Even if you’ve never flown United Airlines before, even if you’re never likely to cross paths with them in the future, you no doubt have a negative opinion of the company after its recent PR fail. Footage swept around the…
writers typing on computer
14Feb

Effective Content Marketing Pays Every Time

Content WritingLeave a comment
Today I was listening to a podcast from Deloitte University Press, as you do. This was my relaxation after a tough day; strange but true. My content marketing hat was definitely jammed on my head as I listened to the…
icustomer, mobile marketing, customer journey
29Sep

Get to Know Your iCustomer

BusinessLeave a comment
 Have you met your iCustomer yet? If not, then you’re causing significant damage to your business. Your iCustomer is your most important customer. He or she wants to engage with your brand or product. They are constantly on the lookout…
22Sep

How to Nail Customer Support and Prevent Channel Switching

customer experienceLeave a comment
What’s worse than an unsatisfied customer? An unsatisfied customer who feels he or she is being ignored. That’s no joke. If a customer is already having problems with your product, the last thing you want is for that customer to…
customer service and EasyJet
19Jul

Customer Service at Easyjet is anything but

BusinessLeave a comment
EasyJet is my least favourite airline.     I make no apologies for beginning my blog this way. In fact that sentence is a polite understatement. EasyJet is rude, unhelpful, egocentric and seem to do what they want when they…
02May

Customer experience? Aim for oxytocin!

customer experienceLeave a comment
Customer experience is all! I have just finished reading ‘Why Customer Experience Matters & How It Wins Business’ By Tim Smalley. Tim says that business has transformed. No longer is the seller in control. Customers have more power than they’ve…