Does your business thrive on local trade? Yes? Then you’re in the right place.
Your primary marketing channel is probably good old-fashioned word-of-mouth. Fantastic. Word gets around quickly within local communities and once you’re labeled as the ‘go-to’ for a particular product or service, there is – or rather was – often no real need to worry about getting future business.
But times are changing.
More and more people are turning to search engines to research a product or service – even after a recommendation from a friend – before they make a purchase. Search engines give us the luxury of comparing the quality, cost and reviews of almost any product or service available in the local area. Search engines help us make better-informed decisions.
Now, the rise of the smartphone and with it 4G data has enabled consumers to shop “on the go”. This has led to a massive increase in the value of Local SEO – the optimisation of all your online content for popular search engines like Google.
Fortunately for small businesses, Google favours local search results, since the user probably wants a quick solution to their problem and you can provide that. So there is no need to feel discouraged by all the behemoths in your industry who already rank for your keywords. If a relevant keyword search is conducted in your area, your business will surface at the top of the pile!
But first you need to learn the basics of Local SEO. Then you can start turning it to your advantage.
These are the areas we explore in our free eBook Using Local SEO to Promote Your Business Online. Just send us a quick message to request your copy and we’ll get one to you as soon as possible! 🙂