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United Airlines plane flying through the sky
14Apr
United Airlines: Lessons We Can All Learn From Their PR Fail
customer experienceLeave a comment
Even if you’ve never flown United Airlines before, even if you’re never likely to cross paths with them in the future, you no doubt have a negative opinion of the company after its recent PR fail. Footage swept around the…
Facebook's new features: UK pounds
05Apr
Facebook’s new features – who’s paying for them? You are.
FacebookLeave a comment
Any brand on Facebook will tell you that their organic reach has declined dramatically over the last few years. The cynics among us – myself included – tie this News Feed algorithm change to Facebook’s ever-increasing profits. After all, in…
Pinterest logo
31Mar
A Nice Set Of Pins: A Beginners Guide To Pinterest Advertising
PinterestLeave a comment
It’s no secret – we adore Pinterest. It’s the ideal combination of discovery, aspiration and eye candy, and it’s certainly come a long way since we first fell in love with it back in 2010. If you’ve ever kept a…
13Mar
Advocate Marketing: Help Your Biggest Fans Do More For You
community marketingLeave a comment
If you’re looking to make a major purchase, or maybe you’re changing suppliers, what’s one of the first things you do as part of your research? You turn to your networks for suggestions and personal recommendations, right? Depending on what…
LinkedIn Prompts
07Mar
LinkedIn Prompts: Are They Stifling Your Networking Capacity? – Infographic
BusinessLeave a comment
LinkedIn Prompts: what do you think about them? When you receive a generic email that reads: “I’d like to add you to my LinkedIn professional network,” or “Congratulations on your work anniversary. Hope you’re doing well,” how does it make…
23Feb
Snapchat Marketing: Add Some Spice To Your Digital Strategy
marketingLeave a comment
The value of Snapchat marketing often gets dismissed or overlooked by businesses. Many organisations are yet to discover what makes it unique. With more than 150 million daily users, and many of them millennials, Snapchat is growing fast. If your…
LinkedIn networking
20Feb
Networking On LinkedIn: Are Conversation Prompts Stifling Your Progress?
marketingLeave a comment
LinkedIn Conversation prompts and starters; what do you think about them? Yes, we all need a prompt to kickstart action. But tell me, what is the point of sending generic, almost ‘spammy’ messages? Consider that for a moment. My email…
Marketing Thought Leaders: sheep
07Feb
Thought Leaders Definitely Worth Following on Twitter
marketingLeave a comment
  We enjoy spreading the love far and wide across the Twittersphere! Twitter’s a great place to rub shoulders with greatness, and we’re proud to be connected to such an inspiring bunch of marketing thought leaders who consistently post useful,…
23Jan
Regulation, Stagnation: Is Twitter On The Way Out?
social mediaLeave a comment
Social media has come of age. The space that Twitter occupies within the world has fundamentally changed. I remember joining the micro-blogging site eight years ago and at the time, I was honestly wondering what its purpose might be. My…
19Jan
Facebook Live Audio: a new kind of storytelling for your business
Business tipsLeave a comment
Let’s face it – some of us can be camera shy. Which is why Facebook’s latest innovation – Facebook Live Audio – is great news to those of us who have something to say, but don’t want to show our faces while…