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Native Advertising: Native American
21Apr
Native Advertising: Why You Need To Get Onboard And Do It Now
content marketingLeave a comment
The average click-through rate on banner ads is down to 0.06%. Ad blockers and banner blindness are on the rise. Native advertising is emerging as a win-win situation for both digital marketers and web users alike. It’s about marketing content that…
United Airlines plane flying through the sky
14Apr
United Airlines: Lessons We Can All Learn From Their PR Fail
customer experienceLeave a comment
Even if you’ve never flown United Airlines before, even if you’re never likely to cross paths with them in the future, you no doubt have a negative opinion of the company after its recent PR fail. Footage swept around the…
13Mar
Advocate Marketing: Help Your Biggest Fans Do More For You
community marketingLeave a comment
If you’re looking to make a major purchase, or maybe you’re changing suppliers, what’s one of the first things you do as part of your research? You turn to your networks for suggestions and personal recommendations, right? Depending on what…
23Feb
Snapchat Marketing: Add Some Spice To Your Digital Strategy
marketingLeave a comment
The value of Snapchat marketing often gets dismissed or overlooked by businesses. Many organisations are yet to discover what makes it unique. With more than 150 million daily users, and many of them millennials, Snapchat is growing fast. If your…
LinkedIn networking
20Feb
Networking On LinkedIn: Are Conversation Prompts Stifling Your Progress?
marketingLeave a comment
LinkedIn Conversation prompts and starters; what do you think about them? Yes, we all need a prompt to kickstart action. But tell me, what is the point of sending generic, almost ‘spammy’ messages? Consider that for a moment. My email…
Marketing Thought Leaders: sheep
07Feb
Thought Leaders Definitely Worth Following on Twitter
marketingLeave a comment
  We enjoy spreading the love far and wide across the Twittersphere! Twitter’s a great place to rub shoulders with greatness, and we’re proud to be connected to such an inspiring bunch of marketing thought leaders who consistently post useful,…
Content Strategy: volume control
31Jan
Creating A Content Strategy: Say It Loud (But Get It Right)
content marketingLeave a comment
In our previous post, we discussed why your business needs to spend time creating a content strategy. We looked at the importance of establishing measurable goals and working out who your audience is and should be. Now comes the next,…
11Jan
Is your marketing in La La Land?
Data for businessLeave a comment
The romantic musical film La La Land scooped the pool at this year’s Golden Globes, winning seven of the coveted gongs and breaking the record previously held by One Flew Over The Cuckoo’s Nest in 1975 and Midnight Express in…
Donald Trump Andy Warhol style
09Jan
Digital Marketing In A Post-Truth World
content marketingLeave a comment
It’s said that we’re living in a post-truth world. But what does that mean for the world of digital marketing? During the lead up to the Brexit referendum, when Conservative MP Michael Gove uttered those now-famous words: “people in this country…
13Dec
10 Twitter Tips for Small Business Success
Business tipsLeave a comment
It’s easy for small business owners to become frustrated with lack of growth or engagement on Twitter. Without the right approach this is almost certainly what will happen. No matter how many relevant hashtags or meaningful articles you share,  if you…