Viewing posts categorised under: %s
design your email marketing campaign to impress
29Aug
Email Marketing Campaign What Makes It Effective?
digital marketingLeave a comment
Email marketing campaigns are something I’ve been mulling over recently. Why would anyone respond to a promotional Email? A great deal of craft and thought goes into one, but does an email marketing campaign actually work? Think about it. When was the…
email subject lines need colour
11Dec
Email subject lines, improve them right now!
email marketing campaignLeave a comment
Do your subject lines help your emails hit the trash can? What makes you open an email? Is it full-on capitals or a ton of punctuation or the same desperate pleas ‘not to miss this’ or ‘get it now!’?  …