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Native Advertising: Native American
21Apr
Native Advertising: Why You Need To Get Onboard And Do It Now
content marketingLeave a comment
The average click-through rate on banner ads is down to 0.06%. Ad blockers and banner blindness are on the rise. Native advertising is emerging as a win-win situation for both digital marketers and web users alike. It’s about marketing content that…
United Airlines plane flying through the sky
14Apr
United Airlines: Lessons We Can All Learn From Their PR Fail
customer experienceLeave a comment
Even if you’ve never flown United Airlines before, even if you’re never likely to cross paths with them in the future, you no doubt have a negative opinion of the company after its recent PR fail. Footage swept around the…
22Sep
How to Nail Customer Support and Prevent Channel Switching
customer experienceLeave a comment
What’s worse than an unsatisfied customer? An unsatisfied customer who feels he or she is being ignored. That’s no joke. If a customer is already having problems with your product, the last thing you want is for that customer to…
communities are meta watch them spread
22Jul
Communities are they the future of business?
community marketingLeave a comment
 Communities have been under much discussion recently.   Communities are good for us and good for business. But  social media communities like Twitter for example are under scrutiny; should that put us off?. Right now there seems to be a proliferation of trolling,…
customer service and EasyJet
19Jul
Customer Service at Easyjet is anything but
BusinessLeave a comment
EasyJet is my least favourite airline.     I make no apologies for beginning my blog this way. In fact that sentence is a polite understatement. EasyJet is rude, unhelpful, egocentric and seem to do what they want when they…
mediumism, smartphone
03Jun
Are you leveraging mobile to achieve business goals?
BusinessLeave a comment
Rarely will a marketing board meeting have taken place in 2016 without the word ‘mobile‘ cropping up at least a dozen times. Its significance as a means of delivering messages to consumers in the world of digital is now startlingly evident.…
02May
Customer experience? Aim for oxytocin!
customer experienceLeave a comment
Customer experience is all! I have just finished reading ‘Why Customer Experience Matters & How It Wins Business’ By Tim Smalley. Tim says that business has transformed. No longer is the seller in control. Customers have more power than they’ve…