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Native Advertising: Native American
Native Advertising: Why You Need To Get Onboard And Do It Now
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The average click-through rate on banner ads is down to 0.06%. Ad blockers and banner blindness are on the rise. Native advertising is emerging as a win-win situation for both digital marketers and web users alike. It’s about marketing content that…
Mobile-friendly websites - essential in today's business world
Mobile-Friendly Websites: Because You’re Probably Reading This On a Mobile Device
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These days, about 60% of web search traffic originates from a tablet or mobile device. By not optimising your site for mobile devices, you’re not only creating a poor first impression for mobile users, but you could also be losing…
Content Strategy: volume control
Creating A Content Strategy: Say It Loud (But Get It Right)
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In our previous post, we discussed why your business needs to spend time creating a content strategy. We looked at the importance of establishing measurable goals and working out who your audience is and should be. Now comes the next,…
Content strategy: road stretching into the distance
Content Strategy: Yes, Your Business Needs One
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A content strategy is vital if your business has a blog or creates web content. Don’t be put off by the phrase content strategy, essentially it’s just a plan to help you frame the work you’re doing and pin it down…
Facebook Live Audio: a new kind of storytelling for your business
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Let’s face it – some of us can be camera shy. Which is why Facebook’s latest innovation – Facebook Live Audio – is great news to those of us who have something to say, but don’t want to show our faces while…
Donald Trump Andy Warhol style
Digital Marketing In A Post-Truth World
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It’s said that we’re living in a post-truth world. But what does that mean for the world of digital marketing? During the lead up to the Brexit referendum, when Conservative MP Michael Gove uttered those now-famous words: “people in this country…
Local Content Marketing: A Powerful Tool for Small Businesses
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We know content marketing is powerful but with Google’s latest algorithm change local content marketing is the real winner. Here’s why. You may not have the marketing power of big brands but people tend to favour local search results. This gives local businesses,…
digital content in 2017, speech bubbles
How will digital content look in 2017?
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How will digital content look in 2017? As digital marketeers, we are constantly asking ourselves this question so we can stay ahead of the curve. Like it or not though, the answer to this question is itself constantly evolving. It…
share button keyboard
What determines shareable content? Emotion or good SEO?
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These days, being a great content writer is quite simply not enough. Not only must we write compelling and relevant content, but we must now also ensure we write shareable content. If we don’t, all our hard work will be for…
Content writers in the new data driven age
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What skills do you need to join the elite band of truly employable content writers in 2016? Content writers needs to know how to write and craft their writing. But these days that’s a given. It doesn’t make you a stand…