LinkedIn networking
20Feb
Networking On LinkedIn: Are Conversation Prompts Stifling Your Progress?
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LinkedIn Conversation prompts and starters; what do you think about them? Yes, we all need a prompt to kickstart action. But tell me, what is the point of sending generic, almost ‘spammy’ messages? Consider that for a moment. My email…
writers typing on computer
14Feb
Effective Content Marketing Pays Every Time
Content WritingLeave a comment
Today I was listening to a podcast from Deloitte University Press, as you do. This was my relaxation after a tough day; strange but true. My content marketing hat was definitely jammed on my head as I listened to the…
Marketing Thought Leaders: sheep
07Feb
Thought Leaders Definitely Worth Following on Twitter
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  We enjoy spreading the love far and wide across the Twittersphere! Twitter’s a great place to rub shoulders with greatness, and we’re proud to be connected to such an inspiring bunch of marketing thought leaders who consistently post useful,…
Websites - infographic about website housekeeping
06Feb
Websites Are Your Shop Window: How To Keep Them Looking Their Best – Infographic
Website MaintenanceLeave a comment
Think of your website as a shop window for your business. You want it to look its best. It should be easy to find, it should dazzle and attract attention for all the right reasons and it should showcase the…
Content Strategy: volume control
31Jan
Creating A Content Strategy: Say It Loud (But Get It Right)
content marketingLeave a comment
In our previous post, we discussed why your business needs to spend time creating a content strategy. We looked at the importance of establishing measurable goals and working out who your audience is and should be. Now comes the next,…
Content strategy: road stretching into the distance
27Jan
Content Strategy: Yes, Your Business Needs One
content marketingLeave a comment
A content strategy is vital if your business has a blog or creates web content. Don’t be put off by the phrase content strategy, essentially it’s just a plan to help you frame the work you’re doing and pin it down…
23Jan
Regulation, Stagnation: Is Twitter On The Way Out?
social mediaLeave a comment
Social media has come of age. The space that Twitter occupies within the world has fundamentally changed. I remember joining the micro-blogging site eight years ago and at the time, I was honestly wondering what its purpose might be. My…
19Jan
Facebook Live Audio: a new kind of storytelling for your business
Business tipsLeave a comment
Let’s face it – some of us can be camera shy. Which is why Facebook’s latest innovation – Facebook Live Audio – is great news to those of us who have something to say, but don’t want to show our faces while…
Woman writing at desk
18Jan
“How I went from writing freelance articles for £6 to running my own company” Vivienne’s story
Content WritingLeave a comment
“When people say I can’t do something, for me it’s like a red rag to a bull,” says Vivienne. “It just gets me going. I can’t help but think, you just watch me.” Resilience and patience are important It’s this…
11Jan
Is your marketing in La La Land?
Data for businessLeave a comment
The romantic musical film La La Land scooped the pool at this year’s Golden Globes, winning seven of the coveted gongs and breaking the record previously held by One Flew Over The Cuckoo’s Nest in 1975 and Midnight Express in…