social media advertising and 10 Downing Street
18May

Social media advertising and politics: have we crossed the rubicon?

FacebookLeave a comment
When it comes to social media advertising, the array of audience targeting options available these days is truly mind boggling. Even digital marketers’ heads spin at the possibilities. Social media algorithms are becoming more complex and more intelligent. So it’s no…
Snapchat Marketing: Infographic
09May

How To Create A Snapchat Geofilter: Creative Snapchat Marketing

SnapchatLeave a comment
Corporate fast food giant McDonald’s wanted to let their customers know that they were moving to more responsibly farmed and harvested fish. So what did they do? They created a multi-day story on Snapchat. It gave a face to the fishermen and…
Voice search and local search
05May

Voice Search Is Growing In Popularity – Is Your Local Business Ready?

Local SearchLeave a comment
As artificial intelligence improves and proliferates, we are seeing more and more people using voice search to find what they’re looking for online. These days we’re carrying virtual assistants like Siri and Cortana in our back pockets, and we’ve invited…
Hate speech on social media
01May

Social Media Hate Speech: Who’s To Blame?

FacebookLeave a comment
Social Media hate speech is back in the headlines. Today the Home Affairs Select Committee published its paper ‘Hate crime: abuse, hate and extremism online’. It highlights major failings from social media’s key players to effectively tackle hate speech and inappropriate…
Native Advertising: Native American
21Apr

Native Advertising: Why You Need To Get Onboard And Do It Now

content marketingLeave a comment
The average click-through rate on banner ads is down to 0.06%. Ad blockers and banner blindness are on the rise. Native advertising is emerging as a win-win situation for both digital marketers and web users alike. It’s about marketing content that…
United Airlines plane flying through the sky
14Apr

United Airlines: Lessons We Can All Learn From Their PR Fail

customer experienceLeave a comment
Even if you’ve never flown United Airlines before, even if you’re never likely to cross paths with them in the future, you no doubt have a negative opinion of the company after its recent PR fail. Footage swept around the…
Facebook's new features: UK pounds
05Apr

Facebook’s new features – who’s paying for them? You are.

FacebookLeave a comment
Any brand on Facebook will tell you that their organic reach has declined dramatically over the last few years. The cynics among us – myself included – tie this News Feed algorithm change to Facebook’s ever-increasing profits. After all, in…
Pinterest logo
31Mar

A Nice Set Of Pins: A Beginners Guide To Pinterest Advertising

PinterestLeave a comment
It’s no secret – we adore Pinterest. It’s the ideal combination of discovery, aspiration and eye candy, and it’s certainly come a long way since we first fell in love with it back in 2010. If you’ve ever kept a…
SEO: Computer with Google search on the screen
20Mar

An Introduction To SEO: Without It, How Will Anyone Find You Online?

digital marketingLeave a comment
The world of Search Engine Optimisation (also known as SEO) is forever changing and being such a large subject, some businesses can find themselves somewhat paralysed, unsure of where to begin. That said, SEO is certainly too big and important…
13Mar

Advocate Marketing: Help Your Biggest Fans Do More For You

community marketingLeave a comment
If you’re looking to make a major purchase, or maybe you’re changing suppliers, what’s one of the first things you do as part of your research? You turn to your networks for suggestions and personal recommendations, right? Depending on what…