Native Advertising: Native American
21Apr
Native Advertising: Why You Need To Get Onboard And Do It Now
content marketingLeave a comment
The average click-through rate on banner ads is down to 0.06%. Ad blockers and banner blindness are on the rise. Native advertising is emerging as a win-win situation for both digital marketers and web users alike. It’s about marketing content that…
United Airlines plane flying through the sky
14Apr
United Airlines: Lessons We Can All Learn From Their PR Fail
customer experienceLeave a comment
Even if you’ve never flown United Airlines before, even if you’re never likely to cross paths with them in the future, you no doubt have a negative opinion of the company after its recent PR fail. Footage swept around the…
Facebook's new features: UK pounds
05Apr
Facebook’s new features – who’s paying for them? You are.
FacebookLeave a comment
Any brand on Facebook will tell you that their organic reach has declined dramatically over the last few years. The cynics among us – myself included – tie this News Feed algorithm change to Facebook’s ever-increasing profits. After all, in…
Pinterest logo
31Mar
A Nice Set Of Pins: A Beginners Guide To Pinterest Advertising
PinterestLeave a comment
It’s no secret – we adore Pinterest. It’s the ideal combination of discovery, aspiration and eye candy, and it’s certainly come a long way since we first fell in love with it back in 2010. If you’ve ever kept a…
SEO: Computer with Google search on the screen
20Mar
An Introduction To SEO: Without It, How Will Anyone Find You Online?
digital marketingLeave a comment
The world of Search Engine Optimisation (also known as SEO) is forever changing and being such a large subject, some businesses can find themselves somewhat paralysed, unsure of where to begin. That said, SEO is certainly too big and important…
13Mar
Advocate Marketing: Help Your Biggest Fans Do More For You
community marketingLeave a comment
If you’re looking to make a major purchase, or maybe you’re changing suppliers, what’s one of the first things you do as part of your research? You turn to your networks for suggestions and personal recommendations, right? Depending on what…
LinkedIn Prompts
07Mar
LinkedIn Prompts: Are They Stifling Your Networking Capacity? – Infographic
BusinessLeave a comment
LinkedIn Prompts: what do you think about them? When you receive a generic email that reads: “I’d like to add you to my LinkedIn professional network,” or “Congratulations on your work anniversary. Hope you’re doing well,” how does it make…
VKN Digital blog roundup for February
06Mar
VKN Digital Blog: Our Top Blog Posts For February
Business tipsLeave a comment
February was a busy month at VKN Digital – not that we’re complaining! We’ve had the opportunity to work with some great new clients throughout February and we’ve been continuing a number of projects with our existing clients as well. Our…
Mobile-friendly websites - essential in today's business world
01Mar
Mobile-Friendly Websites: Because You’re Probably Reading This On a Mobile Device
content marketingLeave a comment
These days, about 60% of web search traffic originates from a tablet or mobile device. By not optimising your site for mobile devices, you’re not only creating a poor first impression for mobile users, but you could also be losing…
23Feb
Snapchat Marketing: Add Some Spice To Your Digital Strategy
marketingLeave a comment
The value of Snapchat marketing often gets dismissed or overlooked by businesses. Many organisations are yet to discover what makes it unique. With more than 150 million daily users, and many of them millennials, Snapchat is growing fast. If your…