LinkedIn Prompts: what do you think about them? When you receive a generic email that reads: “I’d like to add you to my LinkedIn professional network,” or “Congratulations on your work anniversary. Hope you’re doing well,” how does it make you feel? Do you feel special? Or does it feel more like spam?

I have found friends, work opportunities and have conducted business through LinkedIn. I’m a big believer in social media as a force for good. It should be about meaningful conversations, authentic connections, online relationships that have relevance offline to some degree. So, if you’re reaching out to colleagues and connections, you want to make a good impression. Therefore, pre-written LinkedIn prompts must be avoided like the plague.

That’s why I’ve created the infographic below – because I think it’s an important message that’s worth sharing. Yes, time is precious and it can be very tempting to just hit the ‘congrats’ button and to be done with it. I’ve laid out a few alternatives below, which will ensure you come across as a real, live human being, rather than a spambot.

Forgive me if I sound ungrateful, but I’m a firm believer the power of strong communities, and that when you reach out to someone it should have some value. There’s enough noise on the internet these days without needlessly adding to it.

LinkedIn Prompts: infographic

Who is VKN Digital?

Vivienne Neale is a digital marketer and director of VKN Digital, which is a digital marketing agency in Hertfordshire, UK. We aim to help SMEs overcome marketing hurdles and create compelling digital content that drives results. If your website needs a refresh, new content, a rebrand, some general housekeeping – or perhaps you’re looking to build a new one from scratch – please get in touch via our contact page for a free Skype consultation. We can also help with SEO, design and social media.

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